By Box Raise
/
February 6, 2025
As a local business owner, you have a unique opportunity to make a real impact in your community while also driving growth for your business. Partnering with fundraisers isn’t just about charity—it’s a strategic way to engage with new customers, build brand loyalty, and generate additional revenue.
By leveraging cause-driven marketing, you can turn fundraising into a win-win for both your business and the organizations you support. Here’s how you can use fundraising to strengthen your community ties and increase your bottom line.
How to Leverage Cause-Driven Marketing
1. Partner with Local Fundraisers to Increase Visibility
Fundraising campaigns bring together passionate supporters who are eager to back causes that matter to them. By participating in these initiatives, you align your brand with positive community impact, earning goodwill and recognition.
📌 How to Get Involved:
- Offer a discount, freebie, or gift card in exchange for donations made through a fundraising platform like Box Raise.
- Sponsor local school teams, nonprofits, or community events to get your brand in front of engaged supporters.
- Provide space in your business for fundraising events or allow groups to promote their campaign at your location.
2. Attract New Customers with Incentives
One of the biggest benefits of fundraising partnerships is that they introduce new people to your business. When supporters donate to a campaign and receive a discount or free product, they have a strong incentive to visit your store.
💡 Pro Tip:
- Offer a buy one, get one free (BOGO) deal or a heavily discounted first purchase to encourage first-time visits.
- Provide an exclusive supporter-only offer to make donors feel like VIPs.
- Use limited-time coupons to create urgency and drive immediate foot traffic.
3. Strengthen Customer Loyalty
People love supporting businesses that give back. When customers see you actively involved in local causes, they feel good about spending their money with you.
👥 How to Turn Fundraising Customers into Loyal Customers:
- Offer repeat visit discounts for fundraising supporters.
- Use email or SMS marketing to follow up with special deals for donors.
- Create a loyalty program that rewards people for supporting fundraisers.
4. Differentiate Your Brand from Competitors
In a crowded market, standing out is essential. A strong commitment to community involvement gives your business a competitive edge by showing customers that you care about more than just sales.
🏆 Make Your Business a Local Hero:
- Feature your fundraising partnerships on social media and your website.
- Highlight real stories of how your support made an impact in your community.
- Encourage fundraising participants to leave reviews and share their experience supporting their cause through your business.
5. Measure the Impact of Your Fundraising Efforts
Tracking the success of your fundraising participation helps you refine your approach and maximize results.
📊 Key Metrics to Track:
✔ Number of new customers generated from fundraising campaigns
✔ Redemption rates of fundraising coupons or offers
✔ Sales increases during and after a fundraising campaign
✔ Customer feedback and reviews related to your community involvement
Use the Box Raise Merchant Dashboard to monitor offer redemptions and campaign engagement in real time.
Get Started Today with Box Raise
Supporting fundraisers isn’t just good for your community—it’s smart business. By partnering with Box Raise, you can:
✅ Reach new customers without upfront marketing costs
✅ Build lasting relationships with local supporters
✅ Drive repeat visits and customer loyalty
Join Box Raise today and start using fundraising to grow your business while making a difference.
📢 Sign Up as a Merchant Partner
Got questions? Contact us or check out our Merchant FAQs to learn more!
